PETA: People for the Unethical Treatment of Humans

Saturday, 18 February 2012

I owe the title of this post to Diana, who came up with it last night in response to my twitter rant against PETA's latest advertising campaign. In this campaign, a woman who is quite evidently physically beaten is shown the day after her 'attack' by her boyfriend, whose new-found sexual energy has come from becoming a Vegan. So the message is: 'ladies, convert your boyfriend to Veganism and you too can get attacked with violent sex!' Or perhaps the message was directed at the 'lads': 'hey guys, look what Veganism can make you do, isn't it cool to beat the crap out of your girlfriend and prove your manhood through sexual violence?' Either way you look at it, it's making light of the physical abuse suffered by many women around the world.

The reason I started ranting about this campaign on twitter last night is that a friend of mine sent me the link to the video above. She works as a counsellor with victims of domestic abuse and rape, and she knows I've been thinking about writing a formal journal article on PETA's long history of virulent sexism and misogyny in their advertising campaigns. But the more I thought about it, the more dissatisfied I was with the idea of 'saving' my critique for a journal article that will probably only be read by a handful of academics. This is an issue that needs to be talked about in every outlet I have at my disposal, including this blog.

PETA has created so many stupid and just plain cruel campaigns, that it's hard to know which one to target first for discussion. But I'll describe one that stands out for me. It's the 'Holocaust on your Plate' campaign. In it, they used images of Jews and emaciated victims of Nazi concentration camps as a 'brand' for their animal rights, comparing meat-eaters and those in the meat-production industry to Nazis. I don't need to tell you why this is wrong. But let's talk about it anyway.

When a close family friend who is also a Holocaust survivor first saw this campaign, my family and I received a very distressing and tearful phone call from him. I think it's hard for me to explain just how cruel it is to use images of Holocaust victims in such a way. I know personally that every time our family friend sees images of Holocaust victims, he is reminded of the horror of the camps. And his nightmares start again. And he has to go through the trauma all over again. But more importantly for him, PETA's campaign showed such a careless disregard for the suffering of victims.

Images of Holocaust victims should be sacred, they should be protected by a barrier of historical respect. This is why I refuse to show the images from PETA's Holocaust campaign on my blog. The idea that an organisation would use these images as advertising is not only offensive, but also, ignorant. The end just not justify the means, I don't care how valid you think your cause is. Because if you create more victims than you help, you are guilty of the same crimes which you seek to stop. What such use of Holocaust imagery does is decontextualise the origins of these images, ignoring a long and specific history of anti-Semitism. It also turns the victims' bodies into commercial products. How on earth does that aid the cause of animal rights? How does the blatant abuse of human victims gain sympathy for animal victims? In other words, was there any point to such a campaign other than as a shock-tactic or an attention-seeking exercise? It doesn't really compel anyone to consider how animals are treated, it just perpetuates further cruelty. Images of Holocaust victims should never be allowed to be used in any form of advertising, for whatever reason.


But we have seen this is a shock-tactic used by PETA over and over again. They recently exploited the history of slavery in America, they routinely objectify women's bodies in their ad campaigns (just google them and you'll see how much of this goes on), and they feed a cultural logic of blatant misogyny where women's bodies are there for a spectator's gaze, or to be abused, dehumanised and overly-sexualised to the point where 'woman=porn object'. As Mimi Seldner points out in her article for Ms. Blog, 'That's the bind PETA (People for the Exploitation of Tits and Ass?) keeps putting feminists in, as well as other women and women-loving people. Does "it's for a good cause" excuse exploiting, dehumanizing and sexualizing women?' No, it doesn't.


PETA's latest campaign raises many similar issues that were raised by their Holocaust campaign. My counsellor friend pointed out that every time the women she counsels view images of women being abused in a manner that makes light of it, they retreat back into the trauma. It's like a form of slow torture where you're constantly reminded of what happened to you, and how little the rest of the world cares about what you've suffered. I fail to see how this helps animals in any way. I guess PETA doesn't grasp the simple concept that two wrongs don't make a right.

So in case it isn't clear, here's a message to PETA: One day, I hope you will graduate into the state of adulthood where respect for victims of various injustices goes hand-in-hand with respect for animals. In the meantime, if you continue to create this crap, we will continue to call you out on it. Because perpetuating sexism, misogyny and racism, or making light of victims of historical genocide or abuse, is not a particularly clever technique to further your cause. You do not help animal victims by harming human ones. You do not bring positive change about by creating new victims. Until you start treating humans ethically, I want nothing to do with you as both a human being and an animal lover. Go sell your racist, sexist and cruel crap elsewhere.

There are many other animal organisations that do fabulous work. So to end on a positive note, maybe anyone who is reading this post would like to leave a link to any animal organisations that are run ethically and deserve some donations. Go ahead and write the links in the comments section of this post. All comments are moderated on this blog, so I do check whether links are spam or whether they are actually valid comments. And while we're on this subject, go ahead and link any other organisations you may be involved in or that you think deserve some attention, whether they fight for animals or any other living being. As far as I'm concerned, we're all in this together and we need to treat every living thing ethically in order to further our own particular cause.

Image credits (from top to bottom): Wyatt Cenac of The Daily Show interviews PETA VP, Lisa Lange, about PETA's failed attempt to sue SeaWorld under the 13th Amendment banning slavery; Sasha Grey for PETA redone (view the original here).


odessa said...

I don't get it. I really don't. How thoughtless can they be? I'm beginning to think that they are doing these campaigns on purpose just to create controversy. Like any attention is good, even if its negative attention.

Thanks for bringing this up, Hila. I will definitely start spreading the word.

Solanah said...

Beautifully written article. I haven't delved much into the politics and history of PETA, but I do have experience with being verbally attacked by anti-fur individuals. And honestly, they don't quite represent the cause well at all (insults, off topic rants, etc). And with an organization like this leading the way it's no wonder.

I'm an animal lover, but I also love wearing vintage fur. You can read my post about the "struggle" with the decision to do so here if you want:

I don't directly have links to any organizations, but I donate some money here and there when a blogger friend needs money for a sick kitty, or when shelters need food. I have adopted an adult cat from a shelter, and given him a nice cozy life. I'd rather concentrate on what good things are done rather than be pressured by a twisted logic to follow in the footsteps of such an organization.

Where I live (Portland Oregon) there are lots of animal rights activists, but as far as I've seen, they focus on the animals. Imagine that. Billboards depicting pet adoption and dog parks are abundant. It's too bad PETA thinks their way is alright. It's just not.


Accidentalwriter said...

I would also be greatly concerned if PETA's marketing gurus have surveyed the population to discover what it is that grabs people's attention. Do these people work in insular environments or do they believe they actually have a significant audience with whom their 'product' resonates with. I so worry for our society.....the norms and mores appear to be far more skewed than perhaps they once were. To me it so counter-intuitive to trivialise the plight of one demographic in the hope of raising the awareness of another. I think I will finish by quoting Captain Hook......'Bad form, PETA'

alexandra said...

I'm interested in supporting groups that actually have the capacity to make a difference in the lives of individual animals - rather than simply promoting PETA's rather abstract goal of having everyone "go vegan." IE:

The Beagle Freedom Project!

Mariella said...

oh wow I was so ignorant about the all issue..thanks Hila for this article. I still can't believe they would use violence against women to "advertise' their cause. not only this is cruel, to me it's a complete nonsense

Cosmic Sunshine said...

What a well written and inspiring piece of work against PETA and their warped sense of how to change the world. I saw the Daily Show with that segment and was thinking (much less eloquently) what you have said here. We do need to stand up and be counted. I came across this blog because my friend Sharon is Sundari's grandmother and she linked this to me in an email to see Sundari's beautiful work. I am glad there was just enough time for you to have put this PETA article up before I linked. You are clearly working for the benefit of all and I applaud you for that. Thank you for your wonderful work.

educateyourself said...

I agree with all of you [do you actually read each other's comments btw?] that PETA's approach to shock and grab attention is sick.

@Alexandra - I agree with you - going vegan is just another extreme but doesn't heal or even face the problem.

How PETA thinks that a message filled with negativity and abuse should inspire people to educate themselves and become positive bewilders me.

As for your mink coats @Solanah -yes they are elegant, but if those minks were farmed in your community I think you would not touch them again: I lived in the small, tiny Canadian province Nova Scotia [population only 900 000] that refuses to install proper environmental regulations on mink farming because it brings 80$Million/year. The cruelty to the animals is despicable; the carcasses thrown into lakes cause a dangerous Algae that is spreading through the rivers and polluting a delicate ecosystem.

It's not just cruelty, it's pollution - all for greed.

Maša said...

I can see myself twice in the latest campaign. First, my boyfriend is vegan but he is not an animal rights activist and he is not trying to dominate me in any way. So this doesn't really affect me.
However, the second thing does. I went through post traumatic stress disorder and I know how it is when images like these trigger your trauma. If I would see this ad a few years ago, I would shut myself in my room for two days, probably crying. Today, it only makes me angry. Angry of the guy who made those things to me, angry of other guys who behave in this way and angry of stupid organizations. It's just sick.

sara kristen said...

Hila, THANK YOU so much for writing this here. i have long felt this way about Peta and you summarize all their abuses and wrongs perfectly. there is absolutely nothing OK with routinely advocating for animal rights (and very ineffectively, i might add) at the expense of the ethical treatment of human beings. i think that any true socially- and politically-informed activist would never participate in this kind of objectification, over-sexualization, dehumanization, and disrespect of women and other human beings.

Peta's campaigns are so disgustingly sensationalized and promote misinformation and dehumanization more than anything else. i think that in the end, they actually do very little for the ethical treatment of animals and almost always seem to miss "the point" completely. i have absolutely no conviction that simply eating or going "vegan" is going to change the world or right all of our wrongs and injustices. the issue is so much more complex than Peta acknowledges and they make it all seem, well, shallow.

thanks again for such a rich discussion of what is such an important but often overlooked and under-discussed issue. i am totally with you on this one and i fully support you speaking out about this here.

educateyourself said...

I have written a message to PETA to tell them how disgusted I am with this.

I got an immediate automated response, in which PETA tries to justify their campaign. Here is an excerpt for you:

"We often do “shocking” things to get the word out about animal abuse. PETA’s job is to draw attention to animal suffering, and we have found that provocative tactics yield more attention than the facts alone, which, in today’s tabloid media, aren’t enough to attract interest. We use all available opportunities to reach millions of people with powerful messages, and we often take a humorous approach to educating people about serious issues. Making people laugh is a great way to open them up to receiving more somber information. The situation is critical for billions of animals who are suffering on factory farms and in slaughterhouses, and our goal is to make the public think. Sometimes this requires tactics, such as naked marches and colorful ad campaigns, that some people find outrageous or offensive. We welcome discussion about—and even criticism of—our ads and campaigns because we know that getting people talking is the first step in raising awareness.

We have found—and your message confirms—that people do pay more attention to our racier actions. Judging by the spike in visits to our websites generated by BWVAKTBOOM, this tactic is working, and more people than ever before are learning and thinking about going vegan. Billboards, print ads, and TV and radio airtime can cost millions of dollars, so PETA tries hard to think creatively about how to bring the animals’ message to the public. Our website and videos get the word out on the airwaves and in the public eye in ways that no amount of money spent on traditional advertising methods ever could.

As an organization staffed largely by feminist women, we would not do something that we felt exacerbated the very serious problems that women face. We abhor domestic violence and work to educate the public about how animal abusers often move on to human victims ( However, BWVAKTBOOM is not about domestic violence—it’s a public service announcement–style, tongue-in-cheek “warning” about the side effects of vegans’ healthy sex lives! We believe that no topic is taboo—including the benefits one reaps with a vegan in the bedroom."

They have chosen the lowest common denominator for their message and have no interest or care in the impact this material has on the public.

I think this causes more harm and stress to humans than it helps our health, sex lives and any animals whatsoever.

Let's speak up and tell them that this is not ok.

RetreatingAndAdvancing said...

True and very important words! Thanks you, Hila

rooth said...

Hila - I saw that newest PETA ad and thought it was misguided and just of poor taste. And you're right, it's toward humans. How sad that in order to get attention they're using shock at others' expense. Thanks for calling attention to this, as you do to many other items we could have easily overlooked

Liza said...

This is an excellent post. You have very eloquently described the continual disgust I feel for PETA's advertising and marketing strategy. One can not denigrate a group of people for the sake of saving another and think that the end justifies the means. What does it say about PETA that they feel right in using sexism, violence, and blatant references to genocide in order to make their point? They are blind and lost. Their "all press is good press" operation hurts more than it helps their cause. I can't think of a single person I know who would support PETA, and I hope that persistent pressure from those willing to stand up to their ridiculous and hurtful strategies forces them to reevaluate and change how they do business.

Anonymous said...

Hi Hila,
No argument PETA can use can defend their campaigns. Even it has got them attention how could they possibly know it has made a change? And I agree, it is not justified. Well done on calling them on it.

Sundari said...

It seems like they are stooping very low and assume that these horrible ads are good PR. I often wondered about the naked women in the ads and really didn't understand the connection, but this latest ad has really thrown me. Well done you for posting about it.

Sasha said...

Hila, this post hit the spot. I'd just found out about their lawsuit to have Orca whales freed under the 13th amendment of the US constitution. I'd like to say I was surprised but given their history of resorting to "shock" to push their message I was merely disgusted as usual. That advertisement only adds to my furious distaste for PETA and their callous exploitation of human pain and suffering to further their cause (not to mention exploitation of the female body). How they think that such messages help stop animal cruelty is beyond me.

Angelic Cacophony said...

I was abused both physically and sexually by an ex. I ended up looking like that girl sometimes. Watching that commercial actually sent me into a flashback that I am still recovering from days later. It brought me back to one of the worst points in my life...PeTA has no idea how damaging these ads are. I'd write to them, but I'm afraid I'd end up spewing obscenity laced vitriol at them, so I'll just say if you want to forward this along to them, feel free:
Because of this ad, I've had nightmares for 4 days. I've spent my days awake on my computer, attempting to distract myself. It hasn't worked. I've been curled up in a ball in bed, reliving the horror and terror I felt when I was beaten and raped by my boyfriend at the time. I can't eat right now without wanting to throw up because of it...I'm sickened to my core.

Hila said...

Angelic Cacophony: Thank you, this was so brave of you. This is why I wrote this post, because I understand the real damage these ads can do. I will send PETA your message, along with my own. I highly doubt I'll get a different response to their standard automatic one. But I have to try. I can only hope your nightmares stop, this is terrible. And because you won't get this apology from PETA, I'll give it to you myself: I'm so sorry. Your pain should be recognised.

Sarah Morgan said...

This is a beautifully written post, Hila. I've been a vegetarian for 12 years and care deeply for animal rights, but I would be ashamed to associate myself with an organization like PETA. If these ridiculous and offensive shock traffic are the only means by which they can garner attention for their cause, they should look to hire a more creatively minded team to handle their marketing efforts.

Jane Flanagan said...

Thanks for this post Hila.

As a long-time but non-dogmatic vegetarian, I feel organizations like PETA are the reason I have to spend many meals defending my menu selection. People view my choice as an attack on them because of campaigns like this that create polarization and establish all-in or all-out precedents.

It simply is an unfair reflection of most vegetarians I know. The only thing I ever condone is awareness and reflectiveness. There's no foregone conclusion and there's certainly no attack campaign in my decisions.

I fail to understand how these campaigns actually serve PETA. Who would want to identify themselves with such militant aggression, especially people who claim to care about other species, who claim to care about welfare of animals?

Ana said...

Wow. I haven't seen the Holocaust one, it's beyond terrible. It is completely nonsense what they're are doing with their campaigns. Two wrongs, as you said, definitely don't make a right.

Have you read the Guardian's article about the last campaign? It's a good one:

Hila said...

Odessa: I don't get it either, I sometimes wonder if they really care about their cause at all because this certainly doesn't help it.

Solanah: I wish they would focus on the animals too in their ad campaigns - after all, shouldn't they be the main focus rather than a half-naked objectified woman?

Accidentalwriter: "it so counter-intuitive to trivialise the plight of one demographic in the hope of raising the awareness of another" - yep, I totally agree. It's the logic of a child really. It's also a logic that is way more concerned with needy attention-seeking rather than the cause which it is supposed to represent.

Alexandra: Thank you so much for introducing me to The Beagle Freedom Project! I donate money yearly to animal organisations (only a small donation I'm afraid). This looks like an organisation I would add to my donation list.

Mariella: Yes, I agree, it is nonsense, and it turns a lot of people who would otherwise support the advocacy of animal rights away from the cause. It's counter-productive.

Cosmic sunshine: Thank you for visiting and leaving this comment!

educateyourself: I think a lot of the people who comment on my blog do actually read the other comments, which is rather nice. "How PETA thinks that a message filled with negativity and abuse should inspire people to educate themselves and become positive bewilders me" - it bewilders me too.

As for the 'response' you received from PETA, it's the exact same one they sent another blog reader of mine, which I've posted in full above. They do seem to just be targeting the lowest common denominator. It's not only offensive, but totally irresponsible - yet they ask for responsible action from others. Thank you for sending them an email.

Masa: It is very, very sick. The thing is, they're not just rubbing salt in the wounds of victims, they are also creating new trauma. And by constantly feeding the objectification of women, they are just making it harder and harder to fight sexism and misogyny. Shame on them. I'm so sorry for what you've been through, I do understand how certain things can trigger trauma.

Sara: Thank you for this intelligent comment. I agree with every word, particularly: "i think that in the end, they actually do very little for the ethical treatment of animals and almost always seem to miss 'the point' completely. i have absolutely no conviction that simply eating or going 'vegan' is going to change the world or right all of our wrongs and injustices. the issue is so much more complex than Peta acknowledges and they make it all seem, well, shallow." Yes, absolutely.

RetreatingAndAdvancing: Thank you for reading it.

Rooth: Yes, why demean human beings, why not actually focus on the plight of the animals themselves?

Liza: I don't know a single person who supports PETA either, and I know a lot of activists. That should tell them something. Unfortunately, I don't think they particularly care - in fact, I think they thrive on negative attention. Which is why I debated whether to write this post. In the end though, it's more important to talk about this than it is to ignore it for fear of giving them more unnecessary attention.

Bec: I agree, there is no valid argument to support this.

Sundari: Well, you know, naked women are the 'meat' of the advertising world, I guess they're capitalising on the same techniques used by the industries they attack themselves. Not very smart.

Sasha: I've been reading up on that too - another exploitation of historical victims. It makes me so sad.

Sarah: I wish they would hire a new team, but I don't think that'll ever happen. They seem to have decided that 'shock' and abuse is more important than actual helpful information.

Hila said...

Jane: That's what I'm trying to, quite honestly, figure out myself: what good does this do? I wonder if the militant action itself, the 'pose' of being an aggressive activist, is ultimately what's important to PETA (rather than the actual cause itself)? As a person who is most certainly concerned about animal welfare and who has worked in animal shelters, I'm more intretested in learning about animal abuses and how to stop them. These campaigns do not provide or enable positive change. On another note, I do have many vegetarian friends who also feel like you - like they have to defend themselves because the decision to become a vegetarian has become aligned with such polarising and unhelpful comparisons. It's a big shame.

Ana: The Holocaust one was one of the worst ones in my opinion. Thanks for the link to that article, I'll go read it now.

Anonymous said...

I know this is not a popular view, but I do not see the campaign that uses Holocaust images anywhere near as offensive as the one that depicts violence that you first discussed.

The concentration camp analogy is actually quite an accurate way to describe the way that most animals that are raised for meat consumption are treated. Yes, it is an offensive image - but isn't that the point? Is the life of an animal less valuable than that of a human? I don't think so.

The one that depicts violence toward women is not an accurate depiction of the behaviour of any vegan that I know, and just causes offence (as opposed to the concentration camp imagery, that is offensive but is accurate).

And I would also like to put this opinion into context - I am Jewish and the grandchild of two Holocaust survivors. I wish I did not have to post this anonymously but I am afraid that every person who reads this seems to have a fixed view of this issue and would judge me negatively because my view is different to theirs. It's a shame that this is not really a place for open dialogue in this regard.

Hila said...

Anonymous: No, it’s not a popular argument because it’s not particularly kind. I hate to be so blunt, but that’s how I feel. So we should be ethical to animals but not people? Why can’t we show respect to both? And yes, the use of Holocaust images is offensive. The reason it’s not an accurate analogy is because it completely ignores a specific historical context – I hate it when people generalise the Holocaust and conveniently use it for their own gains. That’s a dangerous slippery slope. The fact is, whether you like it or not, the use of these Holocaust images in such a manner causes much pain to many people who have survived, and demeans the victims who are not here to speak for themselves. Their pain, suffering and murder are not things that should be allowed to be co-opted for another cause other than their own, I don’t care how valid someone thinks this cause is. Holocaust victims are not a marketing strategy. Isn’t what was done to them enough? Do they really deserve to be opportunistically used by large organisations for their own gains? I also deeply question whether PETA truly has animals’ interests at heart when they pull these tricks. They just seem to want attention like tabloid magazines. I know of plenty of other organisations that fight for the rights of animals who don’t resort to this. It’s not necessary and as I said, these Holocaust images should be sacred out of respect for those who have died and survived. That’s the very least we owe them.

There is nothing anyone can say that will convince me that hurting people in such a manner is justifiable or ‘accurate’. As intelligent and thoughtful human beings, there are ways to fight for animals without doing so at the expense of human victims. So I will say it again: two wrongs don’t make a right.

Monica said...

For some reason i'm not exposed to peta advertising, so i hadn't a clue to the stuff they've churned out. it's truly shocking. not their intentional shock tactic, shocking that they resort to this.

in the interest of fairness (sorry, just a stickler for hard honesty in journalism), i don't think the ad above is equating veganism with abuse. that the boyfriend 'beat the crap' out of her. it's suggesting erm, rather aggressive sex, which some women enjoy.

but that aside, yes, i fully agree it's wholly inappropriate and doesn't truly advocate animal welfare.
it's a negative approach regardless of their original idea.
the lingering image is of a hurt woman. and boy, talk about using a female objectification!

anyway, off to read your follow-up post.

Jo said...

Wow. This is such a beautifully written post. I'm a vegetarian, and I"m embarrassed to say that I've really never paid much attention to PETA. I didn't realize how irresponsible they are, and have been. It's disgusting! Thank you for shedding light on what I mistakenly thought was a very positive organization, and thank you for lighting a fire in me to seek better.

Amy said...

Just realized I must have flubbed posting my comment yesterday. So I shall try to remember what I wanted to say -
In writing about this you have helped me begin to understand why PETA has always made me uncomfortable and unhappy - I've always been so disgusted that I never stopped to think very long about why. Thank you for sharing your thoughts and reactions here instead of saving it for a journal - and I do hope you will write a scholarly criticism as well. But having it here in your blog will make it easier to share with many people, and I will be sharing this with as many people as possible.

SJ said...

thanks for writing this Hila. I've always had a problem with their ads with naked women because I always felt it was a cheap gimmick (and that's just one of the many reasons I have a problem with them). Now they're using abuse of women as their new gimmick and it just made me feel ill. I loathe animal cruelty, but I would never support this organisation.

If Jane said...

I'm so so sorry Angelic Cacophony!!! I wish you peace.

And Anonymous...I love animals but I also love human beings...and the usage of images from the Holocaust is not all comparable. It is morally and ethically wrong.
And I agree with Hila: Holocaust victims are not a marketing strategy. Shame on PETA.

Hila said...

Anonymous: I really have to add for the sake of honesty that I find it very hard to believe that a grandchild of two Holocaust survivors would make such a statement. Sometimes I wonder about the comments I receive from people who post under 'anonymous' - i.e. it's often hard for me to distinguish between people who make genuine comments anonymously and those who use the 'anonymous' guise to make controversial comments for the sake of it. But this is a space for open dialogue, despite the fact that you feel otherwise. If it wasn't, I wouldn't have published your comment. People disagreeing with you, including me, is not an indicator against 'open dialogue'.

Monica: Yeah, I do get what you're saying about the accuracy and you're right. For me though, watching the ad, the focus is on the violence and the 'morning after' injury. So the lingering message of the ad is violence. This was obviously done as a shock tactic, and I think it's hurtful and juvenile.

Jo: I probably haven't been paying as much attention to their ads as I should have been, but I am now!

Amy: Thanks Amy! To be honest, this makes me feel so bad, I don't relish writing an in-depth article on it for a journal. But then again, it's not about me feeling good.

SJ: It does all seem like a cheap gimmick and it's tiresome. Enough already, we get it. How about focusing on the animals now?

If Jane: Thanks for the support, I feel so sad that people think this way.

Aspie Girl said...

I would like to add for the record that, while their exploitation of humans is the worst thing about PeTA, PeTA doesn't respect animals either. Their goal is for all domestic animals to go extinct. (Because, in their mind, extinction is a better fate than having to live with humans). This is the real reason they promote spaying and neutering. Not only that, but they kill almost all domestic animals surrendered to their "shelters". Not only that, but PeTA activists have been known to steal people's beloved pets in order to euthanise them.